Based on in-depth competitive research and architect interviews, a set of seven unique competencies were identified, giving shape to a new brand positioning strategy built around vertical surfaces.

 

Working closely with the leadership, the aim was to develop a visual expression that incites intrigue while truly standing out among an abundant space of similarities.

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A redesigned website and a number of brand elements were introduced, with newly developed approaches to social media, physical and mobile platforms, enabling a brand built on distinctiveness and flexibility.