The goal was to deliver a solution that would create an aura of dynamism and intrigue for the launch; while using visual elements to keep users hooked so they keep coming back to see more.

 

Our approach was to leverage mobility on an organisational scale; for a smarter, immersive and connected world on the move.

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We focused on making Open a fluid, expansive and vivid experience for its audience. The logo sits at the heart of the identity and is anchored within the new system.

 

In order to introduce multiple playful elements, the logo was made to be remarkably simple. The typeface chosen was Avenir for its versatility and representation of the future. While the tone of voice was welcoming with the promise of information, relevant content, recreation, fun and rewards.