Untouched by human hands, Laangza is one of the oldest known preserved locations on the planet. The water itself comes from a special place steeped in history and culture. 

​

Recognizing the product source as a depiction of serenity and purity, Laangza was envisioned as inspiration for the campaign.

​

With the concept of 'Feel like Laangza', the message was to impart a little essence of the place with each bottle. And everything it denotes - calmness, potential, liveliness and goodness.