Bajaj Finserv aims to assess and identify innovative, technologically driven and entrepreneurial minds that can be hired to drive the growth of the company.

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The competition was launched across the top 16 management institutes in India, including the IIMs (Ahmedabad, Bangalore, Calcutta, Indore, and Lucknow), FMS Delhi, ISB, IMT, and more.

 

The brief was to create an identity and visual language meant for a young and evolved audience.

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Atom has been conceived to encourage a 'First Principles' thinking approach to real life problem solving. Our concept took inspiration from the essence and simplicity of the smallest unit of matter. 

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The wordmark is contemporary and distinctive, using the literal representation of an Atom to depict the logotype. A subtle and dynamic visual language helps depict the brand across print and digital mediums without losing its premium appeal.

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Extending the thought 'To think like a scientist', the positioning strategy emphasizes the brand's commitment towards ideas, innovation and change-making.